AI-powered guest feedback for restaurant chains
Turn guest feedback into action.
Hear what guests really think, straight from the table.
Siang Jaak Toh captures natural customer feedback after a restaurant visit and transforms it into clear insight: what guests love, what needs fixing, which locations need attention, and what to do next.
- Voice-first guest responses
- Themes, sentiment, and action points
- Store-level operational insight
- Simple QR or receipt entry
The problem
Rating scales are easy to collect. They are rarely enough to act on.
Traditional customer satisfaction surveys ask guests to rate their experience, select boxes, and move on. They are boring to complete, give customers little room to express themselves, and leave restaurant teams looking at a score instead of an action plan.
A low rating cannot tell you whether the problem was a slow lunch queue, cold food, an unclean table, confusing ordering, or poor service at one particular store.
Stop asking guests only for a score. Start listening to what they would change.
The solution
Unstructured guest responses
become structured restaurant actions.
Guests answer a small number of open questions by voice or text after their visit. AI transforms unstructured responses into themes, keywords, sentiment, and concrete action points.
Guest responses
Guest 1
The food was great, but we waited almost 20 minutes.
Guest 2
The staff were friendly, but the tables were not clean.
Guest 3
Good value. I would come back if ordering was faster.
AI-organized insight
Theme
Sentiment
Speed
Negative
waiting time, ordering
Cleanliness
Negative
table cleanliness
Food
Positive
fresh, great
Value
Positive
good value
Concrete action points
The guest experience
Easy for guests to complete after a visit.
Scan
Guests enter through a QR code on a receipt, table display, or campaign material.
Speak
They answer a few natural questions about what they enjoyed and what should improve.
Receive an offer
Valid participants can unlock a controlled return-visit offer after giving feedback.
Siang Jaak Toh
What is the one thing we could improve next time?
Lunch service was slow. I waited much longer than usual.
Thank you. Your return-visit offer is ready.
Short for the guest. Rich in detail for the restaurant team.
Operational value
See the issues. Understand the cause.
Act by location.
Monitor continuously
Track what customers praise and what they want improved across the drivers of restaurant experience.
Prioritize stores
Compare locations and identify where recurring complaints or negative sentiment require attention.
Evaluate initiatives
Add focused questions for menu items, promotions, packaging, ordering, or service changes.
Support return visits
Encourage guest participation with controlled offers and measure performance as the programme develops.
The output
The evidence behind every action point.
The Siang Jaak Toh dashboard is designed for restaurant decision-makers, not just researchers. It brings guest responses and AI-organized insight together in one practical operational view.
Guest voice
Friendly staff, but the lunch queue was far too long.
AI analysis
Speed
Negative
waiting time
Rising
Action point
Review lunch staffing at high-wait stores Priority: highWhy Be Digital
Built from research expertise. Designed for real restaurant decisions.
Be Digital brings together consumer research, brand tracking, marketing analytics, and practical AI. Siang Jaak Toh applies that experience to an always-on restaurant challenge: hearing guests clearly and turning their feedback into improvements at store level.
Be Digital is also behind Food Tracker, a syndicated brand tracker for restaurant brands in Thailand that has been running since 2017, giving us long-standing category experience and established relationships in the market.
Pilot
Start listening where restaurant experience happens.
We are developing pilot partnerships with restaurant chains of at least 20 stores that want a faster, more actionable alternative to traditional customer satisfaction surveys.
A pilot can begin with selected stores, QR- or receipt-based participation, a controlled guest offer, and dashboard reporting focused on the issues your team needs to improve.
Discuss a pilotContact
Could your guests help you improve every location?
Tell us about your restaurant chain, number of locations, or customer experience challenge. We will get in touch to discuss whether Siang Jaak Toh is a good fit for your team.